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The Insta Experiment

To research about Colourism and its prevalence in our society, I asked Instagram users to share instances that they may have faced in their childhood or in their day-to-day lives. Here are some of the responses.

Some of the words that people were called included 'Kala/Kali = Black', 'Gora = White', 'Kaali Kaluti = Dark Skin'


These are replies from a small group of people, mostly from individuals who come from privileged backgrounds. If these were their experiences despite being surrounded by educated individuals. The matter is deep seated in our community and for some reason, this is believed to be accepted behaviour.

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